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 Maada Consulting & Analytics understands that setting the right value proposition for products and services is difficult because it involves many decisions, decision-makers, and unknown variables. The firm is therefore dedicated to the idea that sustained delivery of top and bottom-line growth through smarter marketing practices cannot come from one-off efforts or analytics alone. Smarter marketing requires the changing of mindsets, skill sets, and tool sets across the organization. It also requires that the data and models supplement intuition and experience, not replace it.  And sometimes analysis alone is not enough.  One must observe and verify to make sure that findings are grounded in reality.  Maada Consulting and Analytics can help clients achieve a sustainable improvements in business results though a wide-range of marketing-focused services.

See below for a list of common marketing problems and how we can help address them.