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SERVICES -- WHAT WE DO

 Maada Consulting & Analytics understands that setting the right price for products and services is difficult because it involves many decision-makers and variables. The firm is therefore dedicated to the idea that sustained delivery of top  and bottom-line growth through smarter pricing practices cannot come from one-off price-setting efforts or big data analytics alone. Smarter pricing requires the changing of mindsets, skill sets, and tool sets across the organization. It also requires that the data and models supplement intuition and experience, not replace it.  Maada Consulting and Analytics can help clients achieve a sustainable improvements in business results though a wide-range of pricing-focused services.


​Please click on the topics below for information about common pricing problems and our approach to addressing them.



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Site Content

Assessment

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  •  Internal capabilities
  • Environmental trends
  • Consumer Trends
  • Channel Trends
  • SWOT analyses
  • Post-execution 

Marketing Strategy

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  • Objectives alignment
  • Segmentation/targeting
  • Price/value positioning
  • Product plan alignment
  • Channel strategies
  • Promotion strategies

Optimization

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  •  Price curves & ranges
  • Cross-channel pricing
  • Trade budgeting
  • Promotional tactical plans
  • Cross-functional alignment
  • Customer planning

Execution

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  • Guidelines
  • Trade funding
  • Monitoring metrics

Communications

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  •  Claims
  • Negotiations
  • Change Management

Capability-Building

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  •  Individualized consulting/ advising
  • Process mapping
  • Skills training
  • Information flow
  • Business intelligence